This, according to an article in the Canada-based Financial Post, is the future of computer technology and has the potential of earning billions of dollars in revenues to companies that embrace it.
Citing a research published by Merrill Lynch entitled “The Cloud Wars: $100+ billion at stake,” the article warned that IT companies that do not adopt the paradigm shift into “cloud computing” in time would eventually be left out.
The Merrill Lynch study explained that “cloud computing,” which the Financial Post described as “the burgeoning technology concept,” was seen as a $160-billion addressable market opportunity, including $95-billion in business and productivity applications, and another $65-billion in online advertising.
The Financial Post article said Cloud, unlike traditional computing, was free from the confines of desktop-based software. It noted that computer terminals run and store programs from a third-party server connected to the Web, eliminating the chance that work is lost if the computer crashes.
With applications automatically allocated on the server, clients are only charged for the space and services they use, bypassing the need to buy pricey in-house hardware, the Financial Post article added. It said the Merrill Lynch study noted that there are at least 10 companies that will have increasing exposure to cloud computing that they identify as “core plays.”
“Cloud equivalents exist today for most business and personal productivity apps,” the Financial Post article quoted Merrill Lynch analyst Justin Post.
Here we have some listing of technology giants in this technology
Google Google Apps
Microsoft MSFT Azure
Cloud implementation is not that simple as there are a lot of complexities and every tech giant is trying to figure out its own way to have a quite impact on the market as this technology is going to change the way the market looks for further many years.